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Molienda, specialty coffee and bakery

A specialty coffee shop that bakes its own bread, and everything that comes out of its images: feed post, Story, the ad in the feed, printed menu and profile grid.

A self-initiated MARKT project · August 2026
The starting point

What a coffee shop needs from its images

A coffee shop needs to know whether an image will still be useful on Tuesday morning when there's something to post, and whether the same sign can go on the door, in the feed and on the menu without looking like three different businesses.

First the five images, then what came out of them.

The images

Five images from the same shop

Three coffee roasts on a stone surface
The three roasts in the house blend.
Croissants and a latte on marble
The croissant, whole and torn open on the same plate.
Sourdough loaves and one loaf cut open
The bakehouse: four varieties and one loaf cut open.
Avocado toast served at the counter
The house bread, served at the counter.
Avocado toast topped with a poached egg
Two menu items in a single image.
The applications

Four pieces from a single image

All four come from the same croissant image.

Instagram feed post
Feed post
Instagram story
Story
The ad in its Instagram context
The ad as it shows up in the feed
Printed A4 menu
Printed menu · A4
The profile

The profile, as a first-time visitor sees it

Nine pieces on one screen, taken in before anyone reads a word.

  • The text cards carry the sales message. In a coffee shop the offer changes every day and nobody manages to photograph all of it, so the cards cover the days without a new image using what doesn't change: how the coffee is roasted, how long the bread ferments and what time the doors open.
  • With them, the account looks complete from day one, with no waiting for material to pile up.
Full Instagram profile with the nine-piece grid
Why a second food-and-drink project

A system built for each trade

A sit-down restaurant where you book a table and a walk-in coffee shop need different pieces. That's why Molienda doesn't reuse the Mesa Ocho treatment and has a system built for a café.

The brand

One mark for the coffee bean and the grain of wheat

Molienda is Spanish for grinding or milling, the one step coffee and bread have in common. The wordplay doesn't survive translation, so the symbol carries it: a coffee bean and a grain of wheat drawn as a single silhouette.

  • Four versions of the symbol: stacked, horizontal with a descriptor, a round stamp for bread and bags, and the icon alone for an avatar.
  • The usage sheet sets the version and size for the cup, the coffee bag, the bread stamp and the window.
The mark applied to a cup, a coffee bag, a bread stamp and a window sign

Consultas y reclamos: por escrito, mediante el formulario de contacto o a marcos@markt.com.ar. Área responsable: Atención al cliente — Marcos Tineo. Horario de atención: lunes a viernes, de 9 a 17 h (hora de Argentina). Plazo de respuesta: 48 horas hábiles.

Enquiries and complaints: in writing, through the contact form or to marcos@markt.com.ar. Responsible department: Customer Service — Marcos Tineo. Service hours: Monday to Friday, 9:00 to 17:00 (Argentina time, UTC-3). Response time: 48 business hours.

Defensa del Consumidor: Ley 24.240 · Defensa del Consumidor de la Nación (autoridad nacional de aplicación)

Consumer protection: Law No. 24.240 (Ley 24.240) · Defensa del Consumidor de la Nación (national consumer protection authority)

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